Mattr is led by a senior team with deep experience delivering complex environments across sport, hospitality, and leisure. We combine strategic thinking, creative leadership, and delivery discipline to ensure ideas are realised without compromise.

Adam Helliwell
Founder and CEO

Adam leads strategy, commercial positioning, and client partnerships. With over two decades of experience shaping major brand and destination projects, he specialises in aligning creative ambition with commercial reality. His focus is on building environments that strengthen brand equity, improve yield, and create long-term value.

    • Bentley Retail Brand

    • World Baseball Classic

    • The Open 2026

    • Rugby World Cup

Peter Malpass
Design Director

Peter is a strategic design director with over 15 years shaping brand identities that connect emotionally and endure operationally. His work spans hospitality, sport, culture and entertainment—creating visual systems and spatial identities for some of the world's most recognised venues and destinations.

    • Tottenham Hotspur Stadium

    • Everton FC - Hill Dickinson Stadium

    • Avicii Arena

    • Wimbledon Championships

James Walker
Creative Director

James brings multi-sector experience across hospitality, leisure, stadia and retail; always challenging convention and pushing creative boundaries. With a proven track record of balancing ambition with pragmatism, he delivers exceptional, high-impact results that work in the real world.

    • Fulham FC - The Cottage

    • Fulham FC - The Flag

    • Eintracht Frankfurt

    • Dubai Expo 2020

Kevin Moran
Senior Creative

Kevin brings 18 years of design experience to Mattr, where he operates at the strategic level of branded environments and spatial design. Working across high-profile hospitality, commercial, and sporting venues, he shapes visual standards and develops design approaches that bridge traditional craft with emerging technologies.

    • Man City F.C. - Tunnel Club

    • Twickenham - The East Wing

    • Everton F.C. - Hill Dickenson Stadium

    • Avicii Arena

Our Culture

At Mattr, we care about doing work that means something. That starts with being clear about why we’re doing it and who it’s for. We listen properly, we ask better questions and we take the time to understand what really matters before we move.

We believe strong ideas should feel right emotionally and stand up commercially, so we hold ourselves accountable to both. We work closely, support each other, and stay open to challenge because that’s how the work gets better. There’s energy in the studio, but it’s purposeful. There’s ambition, but it’s grounded. And when things get difficult, we stay with the problem until it’s solved properly.