Mattr brings together people who have spent years shaping brands, destinations and experiences across sport, hospitality, leisure and retail.

We keep the senior team close from the first conversation through to delivery, because the fewer times an idea gets handed over, the better chance it has of being outstanding.

Adam Helliwell
Founder and CEO

Adam leads strategy, commercial positioning, and client partnerships. With over two decades of experience shaping major brand and destination projects, he specialises in aligning creative ambition with commercial reality. His focus is on building environments that strengthen brand equity, improve yield, and create long-term value.

    • Bentley Retail Brand

    • World Baseball Classic

    • The Open 2026

    • Rugby World Cup

Peter Malpass
Design Director

Peter is a strategic design director with over 15 years shaping brand identities that connect emotionally and endure operationally. His work spans hospitality, sport, culture and entertainment—creating visual systems and spatial identities for some of the world's most recognised venues and destinations.

    • Tottenham Hotspur Stadium

    • Everton FC - Hill Dickinson Stadium

    • Avicii Arena

    • Wimbledon Championships

James Walker
Creative Director

James brings multi-sector experience across hospitality, leisure, stadia and retail; always challenging convention and pushing creative boundaries. With a proven track record of balancing ambition with pragmatism, he delivers exceptional, high-impact results that work in the real world.

    • Fulham FC - The Cottage

    • Fulham FC - The Flag

    • Eintracht Frankfurt

    • Dubai Expo 2020

Kevin Moran
Senior Creative

Kevin brings 18 years of design experience to Mattr, where he operates at the strategic level of branded environments and spatial design. Working across high-profile hospitality, commercial, and sporting venues, he shapes visual standards and develops design approaches that bridge traditional craft with emerging technologies.

    • Man City F.C. - Tunnel Club

    • Twickenham - The East Wing

    • Everton F.C. - Hill Dickenson Stadium

    • Avicii Arena

Our Culture

We care about the work and why it exists.

That means asking the difficult questions early, listening properly and being prepared to challenge each other when something isn’t right.

We’re ambitious without being precious. The idea matters more than who had it, and it isn’t finished until it works creatively, commercially and in the real world.